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Band 9 SampleOpinion EssayMedia

Band 9 Opinion Essay

Advertising encourages people to buy things they don't need. To what extent do you agree or disagree?

259 words
35 minutes
Band 9

Key Features

  • Nuanced position acknowledging partial truth of statement
  • Well-developed arguments with psychological insights
  • Academic vocabulary and sophisticated expressions
  • Complex grammatical structures

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Band 9 Essay

It is often claimed that advertising manipulates consumers into purchasing unnecessary products. While I acknowledge that advertising can influence purchasing decisions, I strongly believe that the claim that it forces people to buy things they don't need is an oversimplification that ignores consumer agency and the multiple factors driving consumption.

There is certainly some truth to the assertion that advertising creates artificial needs and desires. Through sophisticated psychological techniques, advertisements often associate products with emotions, social status, and personal identity, making consumers feel that they need these items to be happy or successful. The constant bombardment of advertisements across multiple platforms creates a culture of consumerism where people feel pressured to keep up with trends and purchase the latest products.

However, this view underestimates the role of consumer choice and fails to acknowledge that purchasing decisions are complex and multifaceted. Consumers today are more educated and informed than ever before, with access to reviews, comparisons, and alternative perspectives that allow them to make rational decisions. Furthermore, many purchases are driven by genuine needs, personal preferences, and social factors beyond advertising. People buy things for practical reasons, to express their identity, or to connect with others—motivations that exist independently of advertising influence.

In conclusion, while advertising undoubtedly influences consumer behavior, I believe that the claim that it forces people to buy unnecessary things ignores the complexity of human decision-making and the active role consumers play in their purchasing choices.

(Word count: 259)

Vocabulary Highlights

manipulates

操纵

Band 8

advertising manipulates consumers

oversimplification

过于简化

Band 9

is an oversimplification

consumerism

消费主义

Band 8-9

culture of consumerism

bombardment

轰炸

Band 9

constant bombardment of advertisements

Grammar Highlights

It is often claimed that... (passive construction)

making consumers feel that they need... (result clause)

that exists independently of... (relative clause)

the claim that it forces people... (noun clause)

Essay Structure

Introduction

Paraphrase + nuanced thesis (partially disagree)

Body Paragraph 1

Argument 1: Acknowledgment - advertising creates artificial needs

Body Paragraph 2

Argument 2: Counter-argument - consumer agency, informed choices, genuine needs

Conclusion

Restate nuanced position

Examiner Comments

Task Response

9

Fully addresses the task with a sophisticated, nuanced position. Arguments are well-developed with psychological depth.

How fully the question is answered, position is clear, ideas are developed

Coherence and Cohesion

9

Logical organization with clear progression. Cohesive devices used skillfully.

Organization, paragraphing, and use of cohesive devices

Lexical Resource

9

Wide range of vocabulary with sophisticated word choice.

Vocabulary range, accuracy, and appropriateness

Grammatical Range and Accuracy

9

Complex structures used with flexibility and accuracy.

Variety and accuracy of grammatical structures

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